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Five consumer products ranging from disposable diapers to wipes to filtration media have been nominated as finalists for the 2011 Visionary Award. Now in its tenth year, the Award – which is given annually to a new consumer product that utilizes nonwoven fabrics in its final form – will be presented at the VISION 2011 Consumer Products Conference, January 10-12, 2011 at the Park Hyatt in Carlsbad, California. The finalists will make presentations during VISION 2011 and conference attendees will vote on the recipient of the 2011 Visionary Award.

The five finalists are: Global Safety First’s Readi Mask, a patented Particle Respirator designed to eliminate the problems with mask fit that plague the respirator market; Kimberly-Clark’s Huggies Jeans Diaper, which has a unique blue denim appearance with printed graphics that replicate authentic blue jeans; Nutek’s Simply Soy Biodegradable Wipes, both lubricate and clean and feature extra large, biodegradable wipes or towelettes with soy-based lubricants and environmentally-friendly cleaners; Procter & Gamble’s Pampers Swaddlers and Cruisers with Dry Max, which utilize a new manufacturing process that makes the product thinner while locking in wetness to make it the driest Pampers ever; and Rockline Industries’ Flushable Moist Toilet Tissue. By modifying the specifications and the addition of an engineered geometrical quilted thermal emboss design, Rockline was able to create a durable, bulkier, softer moist toilet tissue product that maintains flushability.

“It is apparent from this impressive list of finalists that even in a challenging economy consumer products companies have invested in the development of new products,” said Visionary Award project coordinator Michael Jacobsen, of INDA, Association of the Nonwoven Fabrics Industry, organizer of the annual VISION Consumer Products Conference.
“These five finalists represent the most significant advances in incorporating nonwovens technology into consumer products and they are being recognized not only for their technical attributes, but for their novel use of nonwoven fabrics as well,” said Mr. Jacobsen.